Featured ecommerce project

Cakes by Neelo
Bakery & Events

Campaign banner system for a UK bespoke cake studio — a blush, gold, and deep-green visual language that keeps the cake the hero and ties premium craft to a clear Order Now action.

Branding & Graphic Design

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5 markets

Global growth coverage

Market

NZ, AU, UK, UAE, USA

Model

Online cosmetics

Engagement

Ongoing growth

Channels

Web, SEO, Social, GMB

Experience

Responsive commerce

About the project

Built to make every interaction clearer.

Cakes by Neelo is a UK bespoke cake studio where the product is the emotion — weddings, birthdays, and milestone moments. Generic bakery advertising undersells that. The brand needed campaign creative that reads as premium and personal, so scrolling customers feel the craft before they ever see a price.

User-first digital journeys

Clearer content and presentation

Reusable scalable components

Performance and measurement foundations

The challenge

Problems we needed to solve

Product discovery

Categories and navigation needed a clearer path from intent to product.

Conversion clarity

Trust, value and next actions needed stronger visual priority.

Campaign speed

Marketing required reusable sections for faster launches.

Growth visibility

SEO and conversion channels needed one coordinated foundation.

Our solution

A smarter, clearer and scalable commerce system.

One connected engine turns Beauty Bree's content, products and campaigns into confident customer action.

Structured catalogue

Clear categories and product discovery

Premium commerce

Trust-led product storytelling

Campaign system

Reusable growth and promotion blocks

Search foundation

SEO-ready content and measurement

Faster discovery

Users reach relevant products sooner

Clearer decisions

Trust and value are easier to understand

Higher confidence

Consistent UX removes buying friction

Measurable growth

Channels connect to business outcomes

Visual showcase

Every screen, thoughtfully connected

Each page starts at the top. Hover a long screen to automatically preview it through to the bottom.

Project overviewAuto preview

Supporting project assets

A complete, consistent visual system

Banner 1

Banner 2

Banner 3

Our process

From discovery to continuous growth

Discovery

Audience and opportunity mapping

Strategy

Roadmap and conversion planning

UX Design

Responsive customer journeys

Development

Scalable storefront build

Launch QA

Performance and quality checks

Growth

SEO and campaign optimisation

Technology ecosystem

The technology behind
Cakes by Neelo's experience.

A carefully selected stack connects design, development, performance and measurement into one scalable digital foundation.

Production ready

Fast · secure · scalable

Figma

Interface and design system

Illustrator

Vector brand assets

Photoshop

Visual production

Canva

Campaign creative system

HTML5

Semantic experience layer

GitHub

Versioned production workflow

Design system

Consistent interface

Connected build

Reusable architecture

Growth layer

Measured performance

“Execution delivered a set of campaign banners built on one consistent visual system — organic blob shapes, fine gold linework, generous space around the product photography, and a single unmissable Order Now call to action.”

Cakes by Neelo · Bakery & Events

Your project could be next

Ready to create your own Bakery & Events success story?

Campaign banner system for a UK bespoke cake studio — a blush, gold, and deep-green visual language that keeps the cake the hero and ties premium craft to a clear Order Now action.

Start your project

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