Product discovery
Categories and navigation needed a clearer path from intent to product.
← All case studiesCakes by Neelo
Featured ecommerce project
Cakes by Neelo
Bakery & Events
Campaign banner system for a UK bespoke cake studio — a blush, gold, and deep-green visual language that keeps the cake the hero and ties premium craft to a clear Order Now action.
Branding & Graphic Design
5 markets
Global growth coverage
Market
NZ, AU, UK, UAE, USA
Model
Online cosmetics
Engagement
Ongoing growth
Channels
Web, SEO, Social, GMB
Experience
Responsive commerce
About the project
Built to make every interaction clearer.
Cakes by Neelo is a UK bespoke cake studio where the product is the emotion — weddings, birthdays, and milestone moments. Generic bakery advertising undersells that. The brand needed campaign creative that reads as premium and personal, so scrolling customers feel the craft before they ever see a price.
User-first digital journeys
Clearer content and presentation
Reusable scalable components
Performance and measurement foundations
The challenge
Problems we needed to solve
Conversion clarity
Trust, value and next actions needed stronger visual priority.
Campaign speed
Marketing required reusable sections for faster launches.
Growth visibility
SEO and conversion channels needed one coordinated foundation.
Our solution
A smarter, clearer and scalable commerce system.
One connected engine turns Beauty Bree's content, products and campaigns into confident customer action.
Structured catalogue
Clear categories and product discovery
Premium commerce
Trust-led product storytelling
Campaign system
Reusable growth and promotion blocks
Search foundation
SEO-ready content and measurement
Faster discovery
Users reach relevant products sooner
Clearer decisions
Trust and value are easier to understand
Higher confidence
Consistent UX removes buying friction
Measurable growth
Channels connect to business outcomes
Visual showcase
Every screen, thoughtfully connected
Each page starts at the top. Hover a long screen to automatically preview it through to the bottom.
Project overviewAuto preview
Supporting project assets
A complete, consistent visual system
Banner 1
Banner 2
Banner 3
Our process
From discovery to continuous growth
01
Discovery
Audience and opportunity mapping
02
Strategy
Roadmap and conversion planning
03
UX Design
Responsive customer journeys
04
Development
Scalable storefront build
05
Launch QA
Performance and quality checks
06
Growth
SEO and campaign optimisation
Technology ecosystem
The technology behind
Cakes by Neelo's experience.
A carefully selected stack connects design, development, performance and measurement into one scalable digital foundation.
Production ready
Fast · secure · scalable
Figma
Interface and design system
Illustrator
Vector brand assets
Photoshop
Visual production
Canva
Campaign creative system
HTML5
Semantic experience layer
GitHub
Versioned production workflow
Design system
Consistent interface
Connected build
Reusable architecture
Growth layer
Measured performance
“Execution delivered a set of campaign banners built on one consistent visual system — organic blob shapes, fine gold linework, generous space around the product photography, and a single unmissable Order Now call to action.”
Cakes by Neelo · Bakery & Events
Your project could be next
Ready to create your own Bakery & Events success story?
Campaign banner system for a UK bespoke cake studio — a blush, gold, and deep-green visual language that keeps the cake the hero and ties premium craft to a clear Order Now action.
@solvinex_com
أحدث أعمالنا على إنستغرام
