Product discovery
Categories and navigation needed a clearer path from intent to product.
← All case studiesBeauty Bree
Featured ecommerce project
Beauty Bree
Ecommerce Beauty (NZ & Australia)
Rebuilt Beauty Bree's ecommerce with cleaner product presentation, sharper messaging, and stronger contact visibility, so shoppers across New Zealand and Australia browse, trust, and buy with confidence.
Website Development
5 markets
Global growth coverage
Market
NZ, AU, UK, UAE, USA
Model
Online cosmetics
Engagement
Ongoing growth
Channels
Web, SEO, Social, GMB
Experience
Responsive commerce
About the project
Built to make every interaction clearer.
Beauty Bree serves online cosmetic buyers across New Zealand and Australia, but the previous setup lacked consistent product discovery, conversion confidence, and trust communication. The landing flow and category structure needed to be rebuilt to create a clearer path from traffic to qualified buying intent.
User-first digital journeys
Clearer content and presentation
Reusable scalable components
Performance and measurement foundations
The challenge
Problems we needed to solve
Conversion clarity
Trust, value and next actions needed stronger visual priority.
Campaign speed
Marketing required reusable sections for faster launches.
Growth visibility
SEO and conversion channels needed one coordinated foundation.
Our solution
A smarter, clearer and scalable commerce system.
One connected engine turns Beauty Bree's content, products and campaigns into confident customer action.
Structured catalogue
Clear categories and product discovery
Premium commerce
Trust-led product storytelling
Campaign system
Reusable growth and promotion blocks
Search foundation
SEO-ready content and measurement
Faster discovery
Users reach relevant products sooner
Clearer decisions
Trust and value are easier to understand
Higher confidence
Consistent UX removes buying friction
Measurable growth
Channels connect to business outcomes
Visual showcase
Every screen, thoughtfully connected
Each page starts at the top. Hover a long screen to automatically preview it through to the bottom.
HomepageAuto preview
ShopAuto preview
ProductAuto preview
AboutAuto preview
ContactAuto preview
FaqAuto preview
Mega MenuAuto preview
Privacy PolicyAuto preview
Terms Of UseAuto preview
TimelineAuto preview
Supporting project assets
A complete, consistent visual system
Beauty Bree Hero Banner 2
Beauty Bree Hero Banner 5
Google Ads Banner Desktop
Beauty Bree Logo 01
Beauty Bree Logo Icon 01
Beauty Bree Logo White
Our process
From discovery to continuous growth
01
Discovery
Audience and opportunity mapping
02
Strategy
Roadmap and conversion planning
03
UX Design
Responsive customer journeys
04
Development
Scalable storefront build
05
Launch QA
Performance and quality checks
06
Growth
SEO and campaign optimisation
Technology ecosystem
The technology behind
Beauty Bree's experience.
A carefully selected stack connects design, development, performance and measurement into one scalable digital foundation.
Production ready
Fast · secure · scalable
W
WordPress
Flexible content management
woo
WooCommerce
Scalable ecommerce engine
php
PHP
Reliable server-side foundation
MySQL
Structured commerce data
Stripe
Secure digital payments
Google Analytics
Behaviour and conversion data
Design system
Consistent interface
Connected build
Reusable architecture
Growth layer
Measured performance
“Execution included a full storefront redesign, campaign-ready reusable sections, performance optimization, conversion event tracking, and on-page SEO refinement.”
Beauty Bree · Ecommerce Beauty (NZ & Australia)
Your project could be next
Ready to create your own Ecommerce Beauty (NZ & Australia) success story?
Rebuilt Beauty Bree's ecommerce with cleaner product presentation, sharper messaging, and stronger contact visibility, so shoppers across New Zealand and Australia browse, trust, and buy with confidence.
@solvinex_com
Unsere neuesten Arbeiten auf Instagram
