Product discovery
Categories and navigation needed a clearer path from intent to product.
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Roamly Travel Planning App
Travel App
Travel discovery and itinerary app for exploring destinations, comparing experiences, managing upcoming trips, and receiving booking and journey notifications in one place.
App Development
5 markets
Global growth coverage
Market
NZ, AU, UK, UAE, USA
Model
Online cosmetics
Engagement
Ongoing growth
Channels
Web, SEO, Social, GMB
Experience
Responsive commerce
About the project
Built to make every interaction clearer.
Roamly needed to connect travel inspiration with practical trip management in a single mobile experience. Travel products often separate destination discovery, bookings, itineraries, alerts, and account activity across different screens or tools, making it difficult for users to understand what is coming next. The interface therefore had to feel aspirational while remaining dependable before and during a journey.
User-first digital journeys
Clearer content and presentation
Reusable scalable components
Performance and measurement foundations
The challenge
Problems we needed to solve
Conversion clarity
Trust, value and next actions needed stronger visual priority.
Campaign speed
Marketing required reusable sections for faster launches.
Growth visibility
SEO and conversion channels needed one coordinated foundation.
Our solution
A smarter, clearer and scalable commerce system.
One connected engine turns Beauty Bree's content, products and campaigns into confident customer action.
Structured catalogue
Clear categories and product discovery
Premium commerce
Trust-led product storytelling
Campaign system
Reusable growth and promotion blocks
Search foundation
SEO-ready content and measurement
Faster discovery
Users reach relevant products sooner
Clearer decisions
Trust and value are easier to understand
Higher confidence
Consistent UX removes buying friction
Measurable growth
Channels connect to business outcomes
Visual showcase
Every screen, thoughtfully connected
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Project overviewAuto preview
Our process
From discovery to continuous growth
01
Discovery
Audience and opportunity mapping
02
Strategy
Roadmap and conversion planning
03
UX Design
Responsive customer journeys
04
Development
Scalable storefront build
05
Launch QA
Performance and quality checks
06
Growth
SEO and campaign optimisation
Technology ecosystem
The technology behind
Roamly Travel Planning App's experience.
A carefully selected stack connects design, development, performance and measurement into one scalable digital foundation.
Production ready
Fast · secure · scalable
R
React.js
Component-driven interface
N
Node.js
Scalable application runtime
Firebase
Notifications and app services
MongoDB
Flexible application database
REST API
Secure system integration
Google Analytics
Behaviour and conversion data
Design system
Consistent interface
Connected build
Reusable architecture
Growth layer
Measured performance
“The design system covered personalised discovery, destination cards, featured trips, search and filtering, saved experiences, itinerary summaries, booking activity, and grouped notifications.”
Roamly Travel Planning App · Travel App
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Travel discovery and itinerary app for exploring destinations, comparing experiences, managing upcoming trips, and receiving booking and journey notifications in one place.
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