Product discovery
Categories and navigation needed a clearer path from intent to product.
← All case studiesHaavi by Purab
Featured ecommerce project
Haavi by Purab
Women's Fashion
Shopify storefront for Haavi by Purab, an Indian women's fashion label — brand-led storytelling, curated collection browsing, and product pages that frame every garment as a statement of sophistication.
E-commerce SolutionsWebsite Development
5 markets
Global growth coverage
Market
NZ, AU, UK, UAE, USA
Model
Online cosmetics
Engagement
Ongoing growth
Channels
Web, SEO, Social, GMB
Experience
Responsive commerce
About the project
Built to make every interaction clearer.
Haavi by Purab epitomizes elegance and sophistication in women's fashion, founded with a passion for creativity and an eye for detail. In Indian women's fashion ecommerce, most stores compete on discounts and look interchangeable. Haavi needed a storefront that carried the brand's point of view — timeless designs blended with contemporary flair — so shoppers buy into the label, not just the price.
User-first digital journeys
Clearer content and presentation
Reusable scalable components
Performance and measurement foundations
The challenge
Problems we needed to solve
Conversion clarity
Trust, value and next actions needed stronger visual priority.
Campaign speed
Marketing required reusable sections for faster launches.
Growth visibility
SEO and conversion channels needed one coordinated foundation.
Our solution
A smarter, clearer and scalable commerce system.
One connected engine turns Beauty Bree's content, products and campaigns into confident customer action.
Structured catalogue
Clear categories and product discovery
Premium commerce
Trust-led product storytelling
Campaign system
Reusable growth and promotion blocks
Search foundation
SEO-ready content and measurement
Faster discovery
Users reach relevant products sooner
Clearer decisions
Trust and value are easier to understand
Higher confidence
Consistent UX removes buying friction
Measurable growth
Channels connect to business outcomes
Visual showcase
Every screen, thoughtfully connected
Each page starts at the top. Hover a long screen to automatically preview it through to the bottom.
ShopAuto preview
CollectionAuto preview
ProductAuto preview
AboutAuto preview
ContactAuto preview
PopupAuto preview
Our process
From discovery to continuous growth
01
Discovery
Audience and opportunity mapping
02
Strategy
Roadmap and conversion planning
03
UX Design
Responsive customer journeys
04
Development
Scalable storefront build
05
Launch QA
Performance and quality checks
06
Growth
SEO and campaign optimisation
Technology ecosystem
The technology behind
Haavi by Purab's experience.
A carefully selected stack connects design, development, performance and measurement into one scalable digital foundation.
Production ready
Fast · secure · scalable
W
WordPress
Flexible content management
woo
WooCommerce
Scalable ecommerce engine
php
PHP
Reliable server-side foundation
MySQL
Structured commerce data
Stripe
Secure digital payments
Google Analytics
Behaviour and conversion data
Design system
Consistent interface
Connected build
Reusable architecture
Growth layer
Measured performance
“Execution delivered a complete Shopify storefront: a homepage carrying the brand story and featured collections, a full shop grid, curated collection pages, product detail pages built for confident buying decisions, an About page telling the Haavi by Purab story, a contact and support layer, and a lead-capture popup.”
Haavi by Purab · Women's Fashion
Your project could be next
Ready to create your own Women's Fashion success story?
Shopify storefront for Haavi by Purab, an Indian women's fashion label — brand-led storytelling, curated collection browsing, and product pages that frame every garment as a statement of sophistication.
@solvinex_com
Our latest work on Instagram
